Admin Evaluation Form Standard 13

COMMUNICATIONS AND MARKETING
STANDARD THIRTEEN

Each technology center accredited by the State Board shall maintain a program of communications and marketing that will seek to maintain an engaged and well-informed public. Each institution shall develop and maintain a communications and marketing plan to guide the effort. Printed materials and other media used for communication shall be presented in an accurate and ethical manner.

*QUALITY INDICATORS*
QUESTIONS TO WHAT EXTENT		SUGGESTED DOCUMENTATION
1.	Does the technology center maintain and evaluate a written communications and marketing plan annually that aligns with the overall institutional strategic plan?	Communications and marketing plan. Discussion of how the plan is evaluated. Evidence that plan is being used and annually updated.	Met Not Met
COMMENTS: Canadian Valley Technology Center maintains a district-wide communications and marketing plan that aligns with the district's stragetic plan (The Canadian Valley Standard) and the Oklahoma Department of Career and Technology Education strategic plan. This plan is evalutated and updated annually by the district's marketing team. This plan is submitted for review each June to the board of education. The plan includes target audiences, objectives, goals and key messages. It seeks to outline strategies, actions, responsbile staff, required resources, expected dates of completion/implementation and evaluation. Canadian Valley's plan is broken into three sections: District Strategies, Chickasha Strategies and El Reno/Cowan Strategies. There are many shared strategies, but there is also need for strategies unique to a particular part of the district as a result of diverse audiences and clients being served. ODCTE Strategic Plan 2010-2014 The Canadian Valley Standard (District Strategic Plan) FY 2012 District Communications/Marketing Plan FY 2011 District Communications/Marketing Plan FY 2010 District Communications/Marketing Plan FY 2009 District Communications/Marketing Plan FY 2008 District Communications/Marketing Plan
2.	Has the technology center delegated communications and marketing responsibilities to a specific individual?	Job description and resume of designated individual.	Met Not Met
COMMENTS: Canadian Valley has four full-time communications and marketing staff, two each at the Chickasha and El Reno campuses. The four-person team alternates time spent at the newer Cowan Campus, near Yukon, to ensure adequate coverage at all sites. The director/coordinator at each campus is an active partcipant in Canadian Valley's management team and acts as communications advisor for senior staff. Kelly Arnold resume Chickasha Marketing Director Job Description Bill Kramer resume El Reno Marketing Coordinator Job Description Erica Miller resume Chickasha Marketing Specialist Job Description Amy Simer resume El Reno Marketing Specialist Job Description
3.	Does the communications and marketing professional regularly seek to improve his/her professional skills by attending communications and marketing meetings, workshops, or conferences?	Documentation of attendance at meetings, workshops, and conferences.	Met Not Met
COMMENTS: The communications and marketing team reamains active in the state communications and marketing council and regularly benefits through shared ideas and resources. We also regularly attend Oklahoma School Public Relations Association activities throughout the state (see agendas posted below). We seek to continually improve our professional skills through a variety of local, state and national workshops and conferences and through participation on various committees, while also serving as officers (see proof of conferences and committee representation below). In February 2009, the Canadian Valley marketing team began district-wide, face-to-face meetings to foster more teamwork across the district. Marketing team members enjoy regularly participating and lending expertise in statewide initiatives, such as assisting with ODCTE evaluations at other technology centers and at events such as the Construction Careers enhancement campaign, Biomedical marketing campaign and ODCTE's leadership academy (see supporting documentation below). Local Level Involvement CV District Meeting_8_22_2011 CV District Meeting_6_21_2011 CV District Meeting_11_3_2010 CV District Meeting_10_8_2010 CV District Meeting_8_31_2010 CV District Meeting_5_3_2010 CV District Meeting_6_23_2009 CV District Meeting_2_13_2009 State Level Involvement CMO_SummerConf_2011 CMO_SummerConf_2010 CMO_SummerConf_2009 NRS_Leadership_Conference_4_20_2011 NRS_Leadership_Conference_4_3_2008 OKSPRA_2_24_2011 OKSPRA_7_23_2009 OKSPRA_SpringConf_2009 OKSPRA_12_4_2008 OKSPRA_9_25_2008 OKSPRA_SpringConf_2008 OKSPRA_4_14-2008 OKSPRA_6_7_2007 OKSPRA_SpringConf_2007 State_Marketing_Council_10_7_2011 State_Marketing_Orientation_8_27_2011 State_Marketing_Council_3_9_2011 State_Marketing_Council_12_8_2010 State_Marketing_Council_10_27_2010 State_Marketing_Council_8_11_2009 State_Marketing_Council_6_16_2009 State_Marketing_Council_9_25_2008 State_Marketing_Council_2_7_2008 Superintendents_June_Workshop_2011 Superintendents_June_Workshop_2009 National Level Involvement ACTE_NationalConf_2011 Committees CVTech_Social_Committee_FY10 Division_Officers_Meeting_2010 NRS_President_Elect_2011 NRS_Legislative_Chair_2009 NRS_Legilsative_Chair_4_3_2008 Special Marketing Initiatives Construction_Image_Enhancement_2_12_2009 PLTW_Biomedical_Marketing_9_23_2008 ODCTE_Evaluation_ChisholmTrail ODCTE_Evaluation_Southwest ODCTE_Evaluation_NWAlva Panel_Discussion_Leader_8_11_2009 Continuing Education FacebookWorkshop_July_2011 OCSBM_AdvLv3_Certificate OCSBM_Workshop_March_2009 OCSBM_Workshop_March_2008
All Quality Indicators marked with a screen must be met in order to meet the standard.

COMMUNICATIONS AND MARKETING

STANDARD THIRTEEN (Continued)

QUALITY INDICATORS

QUESTIONS
TO WHAT EXTENT

SUGGESTED
DOCUMENTATION

NA = Not Applicable
1    = Poor
2    = Below Standard
3    = Meets Standard
4    = Above Standard
5    = Outstanding

Does the communications and marketing plan identify the various community target groups and strategies, including research, analysis, communication, and evaluation (RACE) components?

List of community target groups, strategies, and measurement tools.

NA 1 2 3 4 5

COMMENTS: Our marketing team uses the RACE formula as the fundamental basis for all activities in which we participate. It is the basis used for our marketing plan each year.

FY 2012 District Communications/Marketing Plan
FY 2011 District Communications/Marketing Plan
FY 2010 District Communications/Marketing Plan
FY 2009 District Communications/Marketing Plan
FY 2008 District Communications/Marketing Plan

Does the technology center use an appropriate mix of methods and media appropriate for each targeted audience, including one-way and two-way communications?

Communications and marketing plan that includes examples of newspaper articles, public service announcements, radio and local cable spots, face-to-face contact such as surveys, focus groups, social networking, websites, etc.

NA 1 2 3 4 5

COMMENTS:

Newspaper articles
EXAMPLES...

Radio

Television

Social networking

Surveys/focus groups

Website

Does the technology center use and/or develop communications and marketing methods and media that include individuals with disabilities, nontraditional students, and minorities?

Examples of newspaper articles, public service announcements, promotional videos, surveys, focus groups, social networking, etc.

NA 1 2 3 4 5

COMMENTS:

Are procedures established and appropriate methods and
measures used for one-way and two-way communication
with internal audiences?

Internal communications vehicles, staff newsletters, interactive electronic newsletter, memos, small-group discussion, surveys, suggestion box, events, Internet, etc.

NA 1 2 3 4 5

COMMENTS:

Are appropriate methods used to educate technology center employees of their role in the practice of effective communications and marketing?

Discuss methods used to inform faculty and staff.

NA 1 2 3 4 5

COMMENTS:

Does the technology center maintain and annually evaluate a written crisis communications plan that includes periodic exercises/drills?

Crisis communication plan. Outline of how the plan is updated, communicated to staff, and training provided. Evidence that plan is being updated and used with staff.

NA 1 2 3 4 5

COMMENTS:

10.

Has the technology center implemented a social media policy?

Social media policy. Provisions and training for use.

NA 1 2 3 4 5

COMMENTS:

Sum the ratings in the preceding columns.......................................................... Total Points

In order to meet the standard, all State Board Rules must be met and the total points must equal or exceed 15 points.

If any questions are not applicable, the chart below can be used to determine the total points needed to meet the standard. (The Number of Questions Rated should include the questions related to State Board Rules.)

Total Number of Questions Rated	10	9	8	7	6	5	4	3 2 1
Minimum Points Required To Meet Standard	21 Pts.	18 Pts.	15 Pts.	12 Pts.	9 Pts.	6 Pts.	3 Pts.	All Must Be Met

Based upon the Quality Indicators, which reflect State Board Rules and factors influencing the quality of the career and technology training institution, this standard is Met Not Met.

QUALITY INDICATORS

QUALITY INDICATORS

NA = Not Applicable1 = Poor2 = Below Standard3 = Meets Standard4 = Above Standard5 = Outstanding

NA = Not Applicable
1 = Poor
2 = Below Standard
3 = Meets Standard
4 = Above Standard
5 = Outstanding